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What is repetition? (reh-peh-tish-on)

Repetition is when a word or phrase is used over and over in a sentence, a paragraph, or even an entire text!

Much like the man in the picture, the more often he does repetitions of push ups, the stronger he will become. It’s the same with repetition: the more often a word or phrase is used, the more likely it is that your reader or listener will remember it!

One of my favorite examples of good repetition is from a speech by a British Prime Minister, Winston Churchill, during World War Two:

We shall not flag or fail. We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills. We shall never surrender.”

Notice here that by repeating “we shall” and “we shall fight” he gives the British people strength and courage to keep fighting and to stay strong. The more he says it, the stronger his speech becomes!

Presidents here also use repetition to their advantage: Barack Obama is famous for using the phrase “yes we can”. As a matter of fact, his supporters would often chant “yes we can!” to show their support for the him!

Why do we use repetition?

Repetition makes whatever is being repeated far more MEMORABLE, and it can make our words seem far stronger and more effective.

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